Business Situation
When offices and schools shuttered during the COVID-19 pandemic and quarantine, W.B. Mason, a well-known seller of office products with more than 300,000 business customers, needed to quickly expand its B2B business model to include B2C and shift its marketing and sales program to meet the needs of millions of its customers' new remote workers and their families.
Solution
Through extensive remote stakeholder interviews and capabilities assessments, Avanade Advisory uncovered opportunities for W.B. Mason to boost its overall marketing agility, use data to inform more strategic, responsive and relevant integrated digital marketing campaigns, and drive online sales and revenue.
Avanade has an active role with W.B. Mason’s digital marketing, planning and demand generation team to drive a fast-paced digital business transformation and online demand among new segments. We’re also planning and optimizing a new digital B2C marketing and trade promotion campaign.
Results
In just a few weeks, Avanade provided organizational recommendations, staffing considerations, marketing strategy and product backlog to drive
e-commerce and digital demand generation. Avanade also helped W.B. Mason realize online revenue with trade promotion campaigns.
Learn more about how Avanade Advisory can help you create and orchestrate practical digital transformation strategies that achieve outcomes faster.