Major disruptions are becoming more the norm than the exception. In a consumer-based economy like ours, that means retailers will need to react fast to keep or regain their footing. How things worked before won’t work going forward.
Watch our latest video webinar for a focused discussion on the need for retailers and brands to recognize and adopt new processes and technologies to honor what customers value and what successful associates require.
A portion of the discussion on this webinar is about Microsoft Retail Stores and how it managed to continue serving customers during the pandemic by quickly pivoting its 3,000 store associates to deliver the Microsoft Store experience digitally. Shortly after this webinar, Microsoft announced that it would be closing all of its retail outlets and that all store associates are being retained as remote brand ambassadors.
The Retail Customer: New Behaviors, New Expectations
Explore this ebook to find out how retailers and brands can identify and adapt to new customer expectations going forward.
The Store Associate: New Roles, New Responsibilities
Find out how the roles and responsibilities of store associates have changed in the next normal.
Watch Webinar
Speakers
Gaurav Pant
Chief Insights Officer at Incisiv
Elizabeth Ebert
Executive, Global and North America IT Advisory Lead at Avanade
Sue McMahon
Industry Executive – Retail & Consumer Goods at Microsoft
Scott Pearson
Senior Director, Business Strategy for Microsoft Stores, Microsoft