This article was originally written by Avanade alum Martin Idziak.

As one of the biggest events in the digital marketing world, Adobe Summit is a must-attend event for businesses looking to stay ahead of the curve. In 2023, Adobe will showcase a range of digital experience platforms that can help businesses improve their customer experiences and drive growth and meaningful ROI.

Here are five key Adobe Experience Cloud Platforms that you can expect to see featured at Adobe Summit 2023:

1. Adobe Experience Platform: A comprehensive platform that brings together customer data from different sources and enables businesses to deliver personalized experiences across different channels. The platform includes features like data governance, AI and machine learning, and real-time personalization, which can help businesses optimize customer experiences and drive growth.
2. Adobe Target: A platform that allows businesses to deliver personalized experiences to their customers. The platform includes features like A/B testing, personalized recommendations, and real-time targeting, which can help businesses improve engagement and conversions.
3. Adobe Campaign: A platform that allows businesses to manage their marketing campaigns across different channels, including email, mobile, and social media. The platform includes features like email marketing, SMS marketing, and marketing automation, which can help businesses improve the effectiveness and efficiency of their campaigns.
4. Adobe Commerce Cloud: A platform that allows businesses to create and manage their e-commerce experiences. The platform includes features like product information management, order management, and personalized recommendations, which can help businesses improve conversions and revenue.
5. Adobe Real-Time CDP: A platform that allows businesses to unify their customer data in real-time and deliver personalized experiences across different channels. The platform includes features like data integration, identity resolution, and real-time personalization, which can help businesses optimize customer experiences and drive growth.

Honorable Mention: Adobe Sneaks – Sneaks is an awesome look behind the scenes at protypes of new platforms or additions to existing Adobe products that may or may not see the light of day. In past years, there have been some interesting looks at features that made it into Marketo, Adobe Analytics and Adobe Document Cloud

At Adobe Summit 2023, attendees can expect to see demos and presentations of these platforms, as well as insights into how they can be used to improve customer experiences and drive growth. Whether you're a marketer, designer, or business leader, attending Adobe Summit can be an excellent opportunity for you to embrace the world of Adobe and see firsthand how it can help you in the future.

I will be at Adobe Summit representing Avanade and our Adobe practice.

If you want to connect with me at the summit or afterwards, please email me or connect with me on LinkedIn.