As Digital Experience Advisory Lead for Europe, William brings 20 years’ experience to help clients realize business value from experience-led strategies. His expertise is drawn from technical and creative knowledge of data, full stack and front-end development, business process mapping, service design, user journey design, personas, experience design, value realisation and digital platform strategy. William has led multiple globally diverse and cross-functional experience teams delivering digital programs for global clients across financial services and insurance, not for profit, utilities, government, retail, telecoms and media, and manufacturing.