Marcos Suárez is Avanade’s Retail Strategy and Growth Director for Europe. In his position, Marcos is in charge of defining Avanade’s perspective for the Retail industry, as well as its market and solution strategy in the new digital age, aligned with Avanade’s parent companies (Accenture and Microsoft). In addition, he is responsible for creating and solidifying Avanade’s growth agenda for Retail in Europe through a direct go-to-market approach, and by extending a current ecosystem of innovative companies, start-ups and solutions. Highly passionate about Retail, with over 18 years of experience in the industry as a consultant and a member of the Accenture group, Marcos has worked for numerous international retailers in Europe, North America and Latin America. He has been involved in Retail large-scale change programs, overseeing the entire life-cycle management in different areas: store operations, e-Commerce, sales & services and customer experience (digital, store, omnichannel).