As the Creative Lead, Global Programs and Campaigns, Kevin Bassett drives the creative strategy, development and execution of Avanade’s global marketing campaigns. Kevin is a transformational marketing and visual communications expert with a passion for driving engagement through meaningful brand experiences for clients and employees - generating awareness and creating demand. Kevin champions the immersive brand experience across all channels and defends visual and experiential consistency by empowering others to be brand ambassadors. Before joining Avanade in 2017, Kevin held creative leadership roles in several global companies and has worked in industries ranging from publishing, research, financial services, and technology in Canada and the US. Kevin also leads the Avanade Presents Podcast Series global podcast program.