Inspired by the book “8 Pillars of Financial Greatness”, this large U.S. bank wanted to create a new movement that would help people achieve financial confidence by providing them with free information and guidance on fiscal responsibility. After struggling with a previous partner to create a workable solution, the company sought the technical expertise of Avanade to help it build a custom website ahead of the launch of its new campaign.

After working with a third-party design studio to develop the initial look and feel, we built the secure site on the Umbraco platform, Microsoft’s open-source content management system. Hosting the solution on the Azure cloud platform ensured scalability – a critical requirement for targeted marketing initiatives. We also provided managed services to ensure continuous site availability and performance. As the movement grew, we enhanced the layout, features and functionality of the site to provide users a more interactive, gamified learning experience.

Whether it’s budgeting for a wedding, vacation or new home, over 3.6 million people now rely on the site to help them reach their financial goals at no cost.

Unexpected business benefits include:

• Increased brand awareness and loyalty;
• Program expansion, targeting businesses; and
• Options to leverage data and insights for future growth.