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 Manufacturing has always been complex and today several factors, including changes in customer expectations, have pushed manufacturers to adopt modern technologies to meet their evolving demands. Whether it’s the need to personalize products, find new methods to attract and hire new workers or leverage IoT technologies to drive insights, manufacturers face many challenges as they modernize. To best support our customers with their Digital Transformation Journey we have launched a new hub of talents in Bologna (Italy) to serve manufacturing clients throughout Europe. The Avanade Manufacturing Innovation Hub (Manufacturing Center of Excellence) is open to top talent from around the world to a place where everyone can learn from each other and grow skills while collaborating on the best ideas for manufacturing clients.