Sanquin, a Dutch blood bank, supports the well-being of 100,000 patients and 400,000 blood donors every year. With the updated, public MijnSanquin portal – co-created with Accenture and Avanade – employees and donors can securely book appointments, access donation histories and update their profile information. This is improving donor engagement and the supply chain to keep patients healthy.

Obligated by Dutch law to maintain a blood supply for all medical needs, Sanquin relies on donors to help support better patient outcomes. The blood bank works hard to nurture a dedicated community of volunteers who routinely give blood. The development of the interface through which donors managed appointments was hindered by data integration limitations. While Sanquin had solutions to enable donor-directed appointment scheduling and health data sharing from each blood draw, its legacy system limited users’ ability to select a donation location, change their profile details, see their donation histories or track the next opportunity to donate.

Together with Sanquin and Accenture, we co-created a Microsoft Azure-based solution to improve the donor experience. Among the new capabilities of the MijnSanquin portal are:

• Integration of the front and back-end solutions with call center, supply chain and other systems
• Robotic process automation to deliver data captured on MijnSanquin to the right places
• Insights to better forecast blood and plasma inventory and understand donor behavior
• Multifactor authentication for secure donation history and health data sharing

Sanquin employees applauded the improved donor portal because it alleviates otherwise manual appointment creation and rescheduling processes. Donors have also positively responded to the improvements. Looking ahead, Sanquin has a solid foundation on which it can build further enhancements to the donor experience.

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