Download the Reignite Physical Retail playbook now
Gartner sums it up well: “To grow both stores and online market share, retailers can no longer think of stores as a channel… Moving forward, the store must outgrow its traditional format and image… Stores must become a configurable epicenter where digital and physical collide.”
Physical stores remain the heart of retail. But now more than ever, new approaches are required – to deliver experiences with impact. Today’s savvy, connected customers expect to shop where and when they want, with a cohesive experience that allows them to move seamlessly between online and in-store shopping.
Discover how you can redefine the role (and reignite the potential) of your stores
In our new playbook, we identify key areas where you can harness the potential of your physical retail footprint to differentiate the shopping experience, drive cost efficiency and boost sustainability. The playbook focuses on opportunities across four key areas:
- Elevating store experiences: Unlock seamless, scalable customer experiences across both physical and digital.
- Empowering employees: Championing brands and deliver superior service and support.
- Monetizing data: Collecting, deploying and monetising data to power people and experiences, optimise operations and amplify insights.
- Optimizing operations: Gathering and accessing real-time supply chain information, supporting sustainability goals as well as efficiency and resilience.