It’s no secret what consumers want, and crucially what they expect from your business – connected, memorable experiences that are tailored to their behavior, across all channels, touchpoints and moments.

This blog post provides insights into the next generation of personalization with Generative AI to create frictionless experiences, tailored to the end user’s needs.

Serving experiences targeted to specific moments within a journey relies on agile technology that can identify, measure, and activate on insights from multiple sources, then generate the right experience at the precise moment to resonate with the customer.

The release of Adobe Campaign v8 has brought big changes in the engine room. Plus, new features that brings Adobe Campaign forward and ready for the future.

Avanade can help arm you with the powerful personalization weapons needed to meet and exceed your targets along with your customers’ expectations.

Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.

For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer’s world – the systems of insight and the systems of engagement.

Marketers are under an incredible amount of pressure from stakeholders, agencies and consumers who are all expecting them to do more with the customer data that they’re collecting.

Today’s consumers expect contextually relevant experiences across all the touchpoints they use to interact with your business.

Whether you’re just starting your digital transformation journey or you’re ready to advance to the next level, see how Avanade can help you to build rich and rewarding digital experiences.