Retailers’ strategy for success is meeting their customers where they are when they’re ready to buy – or even when they just want an answer to a question.

For effective customer journey optimization and orchestration, you need to connect two crucial parts of the CPG marketer’s world – the systems of insight and the systems of engagement.

Marit van Dijk and Jonathan Vardy offer practical advice on how to put five essential digital transformation building blocks in place to move forward in 2021.

Timur Asar explains how, with a fuller vision of the revenue ecosystem and the right external partner, new digital marketing and sale solutions can be the unifying enabler of your business, not an obstacle.

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

Hugh DeWitte explains how by decoupling the customer value chain, new business models and startups, instead of taking on the big brands of the world head on, peel away a piece of the consumer purchasing process.

Mishel Justesen explains how to learn your customers’ needs with a customer journey map and shares the how-to guide to engage with them.

Jeff Vilimek describes augmented reality, virtual reality and mixed reality, gives example of how it is used in retail and provides recommendations.

Ken Ramoutar shares some metrics strategies that can help equate CX with customer value gained or lost.

Driving a CX program of change is a long-term journey. Ken Ramoutar shares some strategies for B2B CX practitioners to help get the right foundations in place for long-term success.