Inside the modern business, marketing professionals and their creative suppliers need insight, structure, and collaboration across the entire content lifecycle so that they can store and deploy personalized content whenever customers expect it.
Businesses that are victorious in the experience arena know they need to provide customers with content that can flex and flow to their changing needs, and they understand the value of a superior content management system (CMS).
Content velocity is a crucial component of business strategy. In today’s fast-paced digital environment, companies must be able to rapidly produce and provide customers with contextual useful information.
The key to take full advantage of your content is a well-thought-out content hub that makes it easy to display, share and integrate with other systems.
Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.
With composable technology stacks, organizations get a building block set of sorts to create this experience-first strategy.
Avanade’s modular approach to content management with the AEM intelligent experience fragments feature can help content developers repurpose and personalize content to deliver exceptional customer experiences.
Learn how to optimize your end-to-end content lifecycle with an experience-first content strategy that delivers market-leading customer experiences.
A DAM is vital for digital marketers looking to deliver a connected experience, but it is also an important tool for ‘pure’ marketing activities.
Saul Darby explains how the content team at Avanade Digital Innovation Studio Melbourne have developed an actionable framework for the successful end-to-end management of scaled content execution.