The unpredictable, shifting nature of today’s manufacturing market has given rise to new challenges. From increasing costs and supply-chain complications to ongoing sustainability obligations, decision-makers are facing a tide of pressure.

At a time when customers demand and expect personalized content, competing on costs alone in the manufacturing industry is no longer enough. Brands must mirror the customer need for individualized interactions or face losing them to a competitor.

According to recent statistics, 75% of executives say that strong content is the strategic key to growing customer lifetime value. Despite this, only 20% say they’re leveraging content well. So why are businesses struggling to deliver?

Complicated content management practices and workflows are key barriers to delivering personalized, impactful content experiences. When businesses give control to external agencies, content is stored disparately across various platforms. Without content autonomy, businesses face inefficiencies, increased time to market, higher costs, and no single source of truth.

Inside the modern manufacturing business, marketing professionals and their creative suppliers require a solution that can provide insight, structure, and collaboration across the entire content lifecycle.

For the C-level stakeholders, the focus lies on a best-in-class content creation and management solution that maximizes every business outcome for optimal ROI.

Manufacturers require a solution that manages their content lifecycle and keeps their customers happy and loyal. Ideally, this means the creation of a centralized hub to store and deploy personalized content whenever customers expect it.

Dare to dream bigger with end-to-end content control
Sitecore Content Hub is an intelligent content lifecycle management platform designed to streamline content management and operations. Think of it like an advanced logistics system that monitors and manages the flow of materials, ensuring components are sorted, stored, and readily available for assembly.

Built on cloud-based technology, the platform can relocate your content from multiple agencies into a centralized in-house portal. For manufacturing businesses, this translates into complete control – unlocking dynamic, flexible, and intelligent capabilities to match your content planning, creation, and collaboration ambitions.

Sitecore Content Hub is equipped with a comprehensive package of powerful tools, offering you complete control over the content lifecycle. A future-ready design enables the platform to meet the evolving strategic content aims of C-level stakeholders and marketers within manufacturing, with best-in-class technology and capabilities that:

• Deliver consistent brand experiences
• Leverage economies of scale for better ROI
• Mitigate risks and lower their potential impact
• Ensure rapid and reactive omnichannel deployment
• Optimize and standardize content quality and distribution
• Improve decision-making with critical performance insights

Unlock success with Avanade’s Content Velocity Accelerator
To rise above today’s unpredictable market landscape, your manufacturing business needs to achieve true content velocity. By meeting and exceeding your customers’ personalization-first expectations, you’ll unlock more frequent and fruitful opportunities. That’s why we created our Content Velocity Accelerator. It sets you up for success with Sitecore Content Hub while perfectly aligning to the Microsoft suite of products – in only eight weeks.

With our support, you can rapidly realize your blueprint to unify, plan, create, and manage your content within a single hub. This will allow you to optimize your digital asset management capabilities through a powerful stack that’s deeply integrated into your existing systems.

Our Content Velocity Accelerator is the start of your new competitive advantage. It will allow you to harness an efficient and accurate workflow combined with a centralized and streamlined administration of digital assets – saving you money, time, and resources.

To ensure your project’s success, we build three areas of best practice into our approach:

• Driving adoption
• De-risking the project
• Driving efficiencies

The approach helps you lower the pressure on your marketing teams responsible for content development – helping your business drive creative brilliance across all platforms, while diligently maintaining content accessibility, diversity, and consistency.

Avanade, Sitecore and Microsoft: Regain content control
Cultivating brand loyalty stems from delivering exceptional experiences. Your customers want standout, memorable experiences that are rich with understanding and personalization.

This was the case for world-leading car manufacturer, Volvo. The company wanted to increase sales through its online channels and establish itself as a global luxury brand. To achieve these goals, Volvo required a digital-first transformation to simplify the customer experience with a unified journey across all channels.

Capitalizing on Sitecore’s best-in-class DXP technology, Avanade designed and deployed a solution that has enabled Volvo to produce consistent buyer journeys across the 93 countries it serves. As a result of the award-winning project, web traffic rose by 31%, increasing the use of the car configurator online tool by 48% for an overall sales boost of 7%.

Avanade, Sitecore and Microsoft can help you keep every customer at the core of your business, so you can revolve around them – just as we revolve around you. We step into your world to understand your specific challenges, so we can design and deliver your tailor-made digital experience (DX) stack with Sitecore technology.

In the long term, we’re your steadfast partners at every moment of your journey. Not only do we guide you forward, but we keep your brand ahead of the competition – our expertise with powerful custom builds and capabilities allows you to focus on making what really matters. Together, we can help your brand deliver exceptional content and forge meaningful connections that keep customers coming back for more.

Inspired to discover more about intelligent content lifecycle management with Sitecore Content Hub? Learn how you can personalize your manufacturing content journeys for richer customer experiences.