Sonya Close-DeBais
An accomplished Innovation thought leader, strategist and problem solver; specialising in complex digital transformation by applying design led innovation methods and emerging technology solutions (including HCD, artificial intelligence, machine learning, conversational AI and block chain). Providing a key role in connecting the business and customer needs with the technology. A professional with over 25 years of experience within the financial services industry in various leadership roles, who strives to enhance the customer and business experience.
In addition, an expert in Design Innovation, holding a Master of Design Innovation (Research), completing a thesis on design thinking in large organisations and presenting globally, academic papers on the topic of practical application of design.
Top topics Sonya writes about:
Latest
Customer Experience
Taking up the CX challenge: How traditional banks are lifting their game
Traditional banks are responding to customers’ needs and developing breakthrough digital capabilities to improve the mainstream customer experience.
Banking
Cracking agile home loan origination – Part 2
A pathway for large banks to regain their ground against digital natives.
Banking
Cracking agile home loan origination – Part 1
A pathway for large banks to regain their ground against digital natives.
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