With over 25 years’ experience of enabling firms in the manufacturing, supply chain and related industries to apply technology effectively, Brendan leads Avanade’s Industry X group globally, with responsibility for growth though value-driven innovation.

Brendan helps enterprises reimagine how products and services are designed, engineered, sourced, supplied, manufactured, serviced, returned, and recycled through the power of digital, data and AI. A seasoned leader at Microsoft, Accenture, and Avanade, he is renowned for fostering innovation to drive sustainable growth. His role focuses on integrating digital capabilities from Microsoft and its partner ecosystem into engineering and manufacturing processes and enabling data-and AI-driven cultural change across various industries. He was formerly MD (Microsoft Solutions), Industry X, Accenture, IoT lead at Accenture and managed engineering for Microsoft’s mobile technologies.

Brendan holds a Bachelor of Arts in Psychology from Oberlin College.