Avanade’s integrated digital marketing strategy drives a 66% lead conversion rate
Business Situation
Solution
Using Marketo, Sitecore and Microsoft Dynamics 365, Avanade developed an integrated, multichannel campaign execution and lead management platform. Its two main components are marketing automation and Microsoft Dynamics 365.
The solution integrates all of the company’s marketing systems and analytics and insights, including paid search, SEO, segmentation and lead enrichment, content and collaboration tools. This enhanced environment gives Avanade the ability to engage with its existing and potential clients in the most meaningful and relevant manner.
Results
Avanade’s new marketing approach provides both qualitative and quantitative benefits:
- A comprehensive content engagement framework that ensures relevant content and messaging are communicated to the right audiences
- Enriched client experiences that reduce search times and irrelevant or repetitive communications
- 53% reduction in end-to-end manual processes and content loading
- 28% increase in marketing-qualified leads generated via the company website’s “Contact Us” page
- 66% conversion rate of marketing-qualified leads to sales-accepted leads
- 300% increase in sales influenced from client interactions on Avanade’s website
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Headquarters
North America
1191 Second Avenue
Suite 100
Seattle, WA 98101
Europe
30 Fenchurch Street
London
EC3M 3BD
Growth Markets
Avanade Asia Pte Ltd
250 North Bridge Road
#30-03 Raffles City Tower
Singapore 179101