Power relevant and targeted digital content, resulting in better engagement and conversion rates. Enable unified customer data views by leveraging customer information such as contact details, purchase history, preferences, and interactions to personalize content and experiences.

• Trigger personalized marketing activities, such as sending targeted emails, displaying specific banners, or offering relevant promotions based on customer behaviors or segments
• AEM (Adobe Experience Manager) Sites tailors the content, recommendations, offers, and promotions presented to each individual visitor
• Leverage information collected and used from D365 to drive future site campaigns

Integrating Dynamics 365 with AEM Forms creates a unified and seamless customer journey. Customers can start their interactions in one system, such as filling out a lead form in AEM Forms, and seamlessly transition to Dynamics 365 for further engagement and conversion. This integration ensures a consistent experience across touchpoints, enhances customer satisfaction, and fosters stronger relationships.

• Automatically populate customer data into the appropriate form fields, reducing manual effort and ensuring consistency
• Ensure accurate and up-to-date data across platforms, eliminating manual data entry and reducing errors
• Activate automated workflows to ensure leads are assigned to appropriate sales teams for further action and follow-up

Incorporating Adobe Commerce with Microsoft Dynamics 365 Finance & Operations combines the scalability and intelligence of Microsoft D365 with the flexibility and features of Adobe Commerce, driving operational efficiency and synchronized customer experiences.

• Synchronize new customer data from website to CRM system
• Provide customer access to all their transactions and reduce the number of ‘where is my order’ (WISMO) enquiries for your customer services team
• Reduce operational costs, streamline & automate business processes

Integrating Marketo with Dynamics 365 enables marketers to create targeted lead nurturing with customized campaigns, driving deeper engagement, more relevant campaigns, and higher conversion rates.

• Automate ABM (Account Based Marketing) marketing campaigns
• Score and classify leads based on demographics, behavior, and engagement.
• Leverage information collected and used from D365 to drive future campaigns
• Use existing data to better target and personalize marketing messaging and measure marketing ROI

Merging Dynamics 365 with Adobe Campaign allows businesses to extend marketing channels, including SMS and Direct Mail. This unification also enables custom reporting that focuses on the most relevant data and KPIs (Key Performance Indicator) in multiple formats, delivering actionable insights after a campaign goes live.

• Orchestrate across CRM to marketing campaigns
• Use existing data to better target and personalize marketing messaging
• Automated responses can be triggered upon lead approval
• Information collected and used from D365 to drive future campaigns