In the last 18 months, generative AI tools have become integrated with every aspect of work to accelerate productivity and drive competitive differentiation. Now organisations need to understand how this rapid rollout is affecting human aspects of work. By engaging deeply with Copilot for M365, we set out to understand the advantages and challenges that users have with the tool and craft a strategy that meets our people's needs, informs our clients and contributes valuable insights to the broader conversation around generative AI's learning curve.